Demographic- Age, Gender, Ethnicity, Occupation.
Pyschographic- Emotions, Likes, Dislike, Hobbies, Interests.
I will record the focus group so I can listen back to it without missing out any key information. I shall then write up what their responses were, as well as the voice recording of the discussion.
I want it to be more of an open discussion rather than just a question and answer session.
I am going to show people in my focus groups my ideas and plans for my production.
I will include:
-Mock Ups
-Typography
-Narrative Plot
-Planning
I will then ask them for their responses to my work and also for their:
-Opinions
-Interests
-Age
-Occupation (if not in education)
-What they would like to see
-What interests them in Horror
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