Monday, 18 March 2013

Final Focus Group

Final Focus Group Questions:

1. What is your ethnicity, age and occupation?
2. What do you like/dislike about my teaser poster?
3. What do you like/dislike about my main poster?

4. If you saw this DVD in a shop, would you (Honestly) consider watching it?
5. Do you like horror films?
6. Does the story-line interest you?

7. What interests you about my horror film campaign? 

8. If you could change one thing on any of my posters/DVD cover, what would you change and why? 



I asked 4 people these questions in hope for some positive and negative feedback in which I could use as evidence in my report.

I asked the following people:

Kira Sol
Louise Eyres

Gail Hubbard
Michael Moss






1: What is your ethnicity, age and occupation?

K: Caucasian, 43 and Wine Specialist. 


L: White British, 17, Student and part-time waitress.

G: White British, 55, Personnel Officer.

M: White British, 56, Retired.

2: What do you like/dislike about my teaser poster?

K: It's definitely a teaser that leaves you asking questions. Who, what and why is innocent? Are the claw marks from a hand that tried to claw as the body was dragged off or are they the murderers mark? It does make you want to know the scenario and hence perk up when you see more information on the main poster What are they coming for that is mine? 


LI like the hand print. I do like it, the colour scheme is nice.

G: I like the red colour and the style of the date. I like its layout and fits the conventions of a horror poster. 

M: It doesn't give very much away, but it tells me that it is quite a creepy film, the sub-title (tagline) and then the "coming soon" works well I like how you've connected the two. I think it could be brighter. 

3: What do you like/dislike about my  main poster? 

K: I do like the grey, white and black shading that screams out "spooky". Having the red as the only contrast colour stands out and sends a clear message of blood/violence from an unknown origin. That's very appropriate for any sort of horror flick. The bare trees implies winter/death, makes a subtle implication of whats to come. 


L: I like the picture, the font is a bit small but I like the actors and it looks quite professional. 

G: I like the shading and the background of the poster. I like the outline of the trees and the shadowing. Its not too creepy but still suggestive. 

M: I like how it appears. The shadowing effect and how the image fades out is very spooky. The title could be bigger but then it might block up too much of the design, and its all quite well proportioned. 


4: If you saw this DVD in a shop, would you (honestly) consider watching it? 

K: Yes I believe so. It intrigues me. 

L: Probably, it looks cool and quite creepy.

G: I don't like horror films, so no for that reason but it doesn't look too graphic like a lot of modern day horrors.

M: Maybe, I'd have to read more about it and see some reviews to see if it's worth watching. Judging it by its appearance, I would consider watching it. 

5: Do you like horror films?

K: Yes! They can be very interesting and brilliant if made correctly.

L: Only some, though I generally watch any. 

G: Not really, don't like the blood and guts. 

M: If there's a good story-line and not over the top amounts of graphic bloody scenes, then why not? 

6: Does the story-line interest you?

K: It does. I like these mystery films where the audience has to try and figure out things in the film, at least that's how this one appears to be. I'd certainly go for a film if it had a similar plot. 

L: Yeah, sounds a bit odd so I think it requires more information to fully understand it. 

G: I like the story-line, interests me and makes me want to see the film.

M: I would see it, though I don't like how the girl is killed/dead. Quite disturbing. 


7: What interests you about my horror campaign?

K: The great line up of actors! The fact its a mystery thriller film, I love a good psychological horror. Its main poster and the image on the DVD front is very well photographed and appeals to me. 

L: I like the appearance of the main poster and the way the title and taglines make the audience question what it could be about and what could happen. 

G: The posters are most effective, especially the main poster. It makes me want to go to and see the film and find out more about it.


M: Just seems like my kind of film. The posters are well done, the main poster seems like you took a lot of time on it. DVD cover seems realistic too. 
8: If you could change one thing on any of my posters/DVD cover, what would you change and why?

K: I may change the tag line as to us Americans, "the jury is out" is something very different to how the English interpret it haha.

L: Make it clearer as to what the story line is by maybe including a character on the poster or DVD? 

G: I would like to see possibly a character on one of the posters as then it gives more to the story-line. 


M: Change the story-line to something less depressing, maybe make it less focused on the children.